Fantino & Mondello
Background
Synonymous with Dolce Vita, Fantino & Mondello is a premium Italian charcuterie brand, whose reputation has been built on distinguished quality products made in respect of the Italian tradition, with an artisanal touch and a distinctive taste.
Brief
Develop quarterly social media content that will be boosted to increase awareness about the brand. Use La Dolce Vita to guide content ideation and production.
Results
Developed 9 pieces of content that garnered over 1.9M views and received 11k+ engagements, including likes, comments, and reshares.
Salad Recipe Highlight
Mother's Day Bouquet
Elevated Halloween Board
New Product Launch
New Product Launch
Perfect Pairing
User-generated-style Video Content Strategy
When developing content concepts, the goal was to inspire users to be creative with their Fantino & Mondello products.
In terms of look and feel, we developed content that had an elevated visual style that still feels very attainable through the overall set propping. Fantino & Mondello branding is limited to the packaging design or supers added to the video in post-production to fit into the more user-friendly style resulting in higher engagement.
Ultimately, we wanted to provide value in 2 ways:
1) Develop content that focused on highlighting popular hosting occasions—Mother’s Day, Thanksgiving, Canada Day are some examples.
2) Participate in relevant trends that focus on a unique usage occasion. For example, the mini charcuterie wine pairing trend since it’s a different take on the classic board.
