Heckova!
Background
Heckova! creates wholesome, raw delicious freeze-dried dog food and treats that lock in all the superfood nutrition dogs need to thrive and dogs LOVE us.
Brief
1) Develop TikTok strategy that results in brand awareness & growth.
2) Populate social profiles with user-generated-style content that celebrates every type of heck of a dog—from the lazy bois to the adventurous superstars.
Results
1) Grew from 0 to 1100+ followers and ~10,000 likes in 2 months.
2) Strategically developed content reservoir from planning on-site video shoots, attending events and reskinning previously shot content.
Re-skinned existing footage into new trend-inspired content
Every piece of footage needs to work hard for the brand, especially when budget is tight.
